One of the most visible projects I was responsible for managing at Smashbox was the efficient completion of a rebranding that included all core product, packaging, and label SKUs. Here is a look at Primer, the original brand hero, and it's redesign. Focus was placed on being modern at the same time as remaining familiar. Special emphasis was placed to creating consistency within the product line, beautiful readability within the type treatments, and an elevated color story.
Role: Design + Production
Client: Smashbox Cosmetics