Smashbox | Branding

One of the most visible projects I was responsible for managing at Smashbox was the completion of a rebranding that included all core product, packaging, and label SKUs. Below is a look at the redesigned line of primers, the brand hero. Focus was directed at being modern at the same time as remaining familiar. Special emphasis was placed on creating consistency within the product line, beautiful readability within the type treatments, and an elevated color story. Role: Design + Production Client: Smashbox Cosmetics